Business Improvement

Strategic Planning

Have you ever felt…

  • You’re working too hard and too many hours, or
  • Your business isn’t growing fast enough, or
  • You’re not making enough money, or even
  • Business isn’t as much fun as it used to be?

If so, don’t worry. You’re not alone. And we can helpWe take a holistic approach to strategic planning and goal setting.We don’t start with the numbers, we start with lifestyle. We want to understand what lifestyle you want now and in the future. Once we know that, then we can help you understand what your business needs to deliver financially so you can make that happen.

Once we know WHAT your business needs to deliver to give you what you want, we can help you understand HOW to do it. We will work with you to develop a short, medium or long term plan of clearly defined actions that will take your business from where you are now, to where you want to be. We can help you develop a clear roadmap towards the lifestyle YOU want.

James AshworthWe changed accountants to Scullard & Co a couple of years after we started trading. They have always been very proactive at making sure our affairs are taken care of promptly and with very little fuss and interuption to our business. They provide us with regular accounts that help us understand our business and can make informed decisions to grow our business and make bigger profits. Changing accountants to Scullard & Co is one of the best decisions we’ve made in our business

James Ashworth, Co-owner/Director Ashworth Holme Ltd

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Management Reporting

As an extension to our bookkeeping service we can provide a full Management Reporting package. This will give you a detailed yet easy to understand insight into the financial performance of your business. You will easily be able to see where things are going well and what needs attention.

Our aim is to help you achieve your ambitions.

The information included in our Management Reporting package is an incredibly powerful tool in helping you do that. Information we provide includes:

  • Key Performance Indicator Dashboard – an easy to understand view of what the key profit driving numbers are and how they are changing over time
  • Detailed financial information so you can see, in detail, where cash is coming from and going to, who owes you and who you owe
  • A financial model that will take for numbers from where they are to where they want to be.
  • We can also report against this plan so you can easily see where you are, and aren’t, achieving your targets

Profit and cash flow forecasts so you proactively plan, identify future issues before they arise and deal with problems before they happen


Forecasting is a hugely powerful tool for improving your business. Regular, up to date Management Reporting is important so you can understand what has happened and what you can improve tomake things better in the future.

The problem is, this is backward looking. You can identity issues after the event and make sure they don’t happen again, but wouldn’t it be better to stop them happening at all?

Forecasting is a forward looking tool. We will use the lessons of the past to predict what your future profit and cash flow will be, month by month. This means we can help you spot any future problems before they happen.

If you know now that you won’t be able to pay a VAT bill, or pay the wages in six months time you can take action now to stop that happening. Similarly if you know now that your annual profit won’t be what you wanted it to be you have the power to do something now to change that.

Too many business owners spend their time doing what seems best at the time and then see what that gives them at the end of the year. Smart business owners forecast where they’re going to be at the end of the year and then decide what to do differently today to make sure they get what they want.

We can help you be the smart business owner.

Andrew HolmeWe started using the Virtual Finance Director service a year ago. We were sceptical about the value of them at first but I can honestly say it’s made a massive difference to our business. We now understand what our numbers are and why they are what they are. More importantly Chris helped us realise what we need to do to change our numbers to get what we want from the business. If you’re serious about improving and growing your business this service is a must.

Andrew Holme, Co-owner/Director Ashworth Holme Ltd

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Business Improvement & Strategy Meetings

One of the things that all of the most successful companies have in co
mmon is they hold regular board meetings to discuss performance and strategy. What’s more, in our experience, when businesses – even sole traders – start holding board meetings they immediately start thinking like, acting like and achieving like their bigger and more successful counterparts.

In these meetings we will help you identify the core issues that are holding your business back and give you professional guidance and advice to help you address those issues and unlock the potential in your business.

Our goal in these meetings is to challenge you, provide a different perspective and help you overcome the frustrations, challenges, fears and stresses of building a successful business.

Want to know more about what as an accountant we can do for you?